Lab Series (ELC)

Thursday, February 3, 2011

A Conscious Collection by H&M

This April, H&M will introduce A Conscious Collection as part of its focus on sustainability. The collection, which is for men, women and children is made from environmentally adapted and greener materials such as cotton, Tencel, and recycled polyester. "By designing recurring Conscious Collection we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics," says Ann-Sofie Johansson, Head of Design at H&M. A minimalist collection in shades of white, which was all over the runways for spring, has a rather relaxed and preppy look for men. The men's collection consists of a white two-button blazer, collarless tees and Henley's, as well as, tanks for layering, and white five-pocket jeans and tailored white trousers.

If you have a beach wedding to attend this summer like I do this light and airy collection will be perfect for it. The Conscious Collection will be on sale at all H&M stores on April 14th.

3 comments: said...

I love this collection in spirit and execution. I can't wait to try on some pieces.

Ryan said...

It does look really good. I'm looking forward to trying some things on myself.

reub-envision said...

eco friendly is usually if interest to me especially when its not done in dull greens n browns
stark white looks good here
~can't wait to see it in stores

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