Lab Series (ELC)

Friday, January 8, 2010

Pima Cotton Tees Launch at Bloomingdale's

Pima cotton tees are one of the best tees you can purchase. The organically grown and lightweight tees are the softest cotton fabric available and are organically grown. The brand name Supima literally comes from the words “Superior Pima” connoting the extra-long, extra-fine cotton fiber grown only in California and the American Southwest and prized the world over for its incredible strength, softness, and luster. They are so light and soft they almost feel as if you are wearing nothing. If you have ever purchased a product made of Pima cotton you know what I mean. Brands like Adam Lippes and 2 (x)ist infamously use Pima in their collections. They are a total upgrade from your typical 3-pack tees available at Target.

With 50 years of producing The World’s Finest Cotton under its belt, Supima’s collection of unisex Tees and tops is available exclusively at Bloomingdale’s. Capitalizing on the heritage of Supima Cotton—including inherent resistance to pilling and shrinkage—the Supima Collection includes details like tag-free collars and special flat seaming for the most comfortable fit. The collection boasts four flattering silhouettes – Crew Neck Tee, V Neck Tee, 2-Button Henley and Hoody– available in six rich and long lasting colors. Both the crew and V-neck styles are available in three different fabric weights: A 30s medium weight, a 60s lightweight, and a 100s super-lightweight (that is perfect for layering).

Pima shirts retail from $48 for basics to $92 for the Henley and Hoody. The entire Supima collection is available exclusively at Bloomingdale’s nationwide.

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