Lab Series (ELC)

Wednesday, July 22, 2009

Daffy's Luxury Rental

Daffy's is known for taking European brands and making them accessible to all consumers. Their goal is making clients feel and look as if they have fell in and out of David Beckham's closet, without compromising hot water for a pair of suede loafers. Daffy’s is now extending their discounts beyond fashion and into real estate. Starting tomorrow, customers can enter a chance to win a rental lease for a furnished luxury apartment in the West Village. The lucky winner will receive an apartment, which normally cost $7,000/month in rent, but with Daffy's insane discount is $700/month. New Yorker's know you cannot get a shoebox-sized apartment for that price.

If you want to get your posh hands on this luxury abode all you have to do is submit a 30-second video at a Daffy's store location and explain why you should win "The Daffy's Apartment." Consumers will have the chance to meet Katrina Bowden, star of NBC's "30 Rock," who will demonstrate the video entry at the kick off event and meet and greet fans. The entry period will last through August 14. Five finalists will be chosen by Daffy’s and the public at will vote on their videos from September 7 through September 16. The winner will be announced by October 1, when he or she is expected to move into the luxury apartment. Consumers can go to to find out when and where to enter.

One Seventh Avenue South ( is a provocative building in the heart of the West Village managed by REcap Partners. The building’s innovative design is the only full-floor triangular residential building ever built.

Kick off the contest for consumers at the Daffy’s SoHo store, located at 462 Broadway at 3:00 pm on Thursday, July 23. I will keep you all posted via Twitter on how sick this apartment is. Stay Tuned!

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