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Lab Series (ELC)

Monday, May 18, 2009

Say Aloha to Exclusives

Aloha Rag invited What He Wears to visit their store located on Greenwich St in NYC. They have amazing pieces. You could seriously do some damage there! What I enjoyed most about Aloha Rag is there select exclusive items to New York. I love shopping at Barneys but sometimes you want to purchase something no one else will have. Hiding a Margiela shirt underneath a pile of 7 Jeans for the sake of exclusivity is draining. Who has time for that? 

Aloha Rag carries this awesome brand from Japan named Cassaves, which is exclusive to New York. Cassaves was established in FW 2007; characterized by its minimal and sharp style by eliminating the decorative and artfulness. Cassaves offers clothing that does not choose the wearer but draws out individuality of the wearer. Garments are simple but premium, based on functional design, and street-consciousness. When I was shown the Cassaves collection I was drawn to this white and navy hand-spotted polo. Most polo's offer an awful boxy silhouette unlike this exclusive polo, which offers a slimmer fit. Nothing worse than a polo that gives you the same shape as Sponge Bob. Another great exclusive available at Aloha Rag are these cool white and light-grey leather and suede sneaker designed by Raf Simons for Jil Sander that were made to fit Aloha Rag's white, bright and clean aesthetic. The sneakers are featuring a limited production run of fifty-five pairs in each style. Talk about exclusive!

Aloha Rag
505 Greenwich St
New York, NY 10013
212.925.0882

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